The Production Project: Contextual Research and Market Analysis Task: Distribution/DIY

In my hometown, Aberdare in South Wales, there is only one specialist record store, Red House Music in Aberdare Indoor Market. They stock a range of vinyl records, the most notable genres being rock n roll, blues and folk. Unfortunately, they don’t stock music from local artists but I think this can be attributed to the lack of a strong original music scene in Aberdare: the pubs and music venues in this area generally only put on covers bands because the audience they cater for demands it, ergo, there is very little interest in original local music. Additionally, I believe that there is also a financial aspect to this; with public interest in physical music formats only just beginning to rise again after the advent of downloads and streaming, it is surely more cost effective to stock tried and tested artists that appeal to baby boomers’ and millennials’ nostalgia, while centennial interest is still in its infancy.

Other places that sell vinyl records include HMV, Sainsbury’s and Tesco. All three of these stores stock ‘new’ artists (as in, those just emerging with the backing of a large record label and marketing team) but again, the costs outweigh the profit when it comes to stocking local artists.

Three UK based bands that I think are similar in genre to my own music are Ciaran Lavery, Ward Thomas, and the Cognac Twins.

Where is their music available?

Ciaran Lavery’s music is available for streaming on Spotify, Apple Music, Tidal, Deezer, BandCamp and Amazon Music. His physical releases can be bought at HMV, and possibly some charity shops or major music retailers. Ciaran Lavery is signed to AllPoints Records, an indie label based in London and Paris who distribute through their parent company, Believe. A limited edition vinyl signed by Ciaran Lavery was released for his album Let Bad In.

Ward Thomas’ music is available for streaming on Spotify, Apple Music, Tidal, Deezer, and Amazon Music. Their physical releases can be bought at HMV and second record stores, in addition to other major music retailers. Ward Thomas are signed to Sony Music/WTW Music, one of the major labels base in New York.

The Cognac Twins’ music is available for streaming on Spotify, Apple Music, Tidal, Deezer, and BandCamp. Their physical releases can be found on Loopmaniac’s bigcartel site. The Cognac Twins are signed to Loopmaniac Records, a small indie label based in the south of Scotland.

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